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theborn korea

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Chef Paik Jong-won's Theborn Korea sent to prosecutors over alleged worker 'blacklist'

Theborn Korea, a food and beverage company headed by celebrity chef Paik Jong-won, was referred to prosecutors last month after labor authorities said the restaurant operator used an online bulletin board to block some workers from being hired.

2025.11.25

Theborn Korea CEO Paik Jong-won cleared of falsely labeling ingredient origins

Paik Jong-won, CEO of Theborn Korea, has been cleared of allegations that the company falsely labeled the origin of ingredients used in some of its food products.

2025.11.10

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Theborn Korea CEO Paik Jong-won attends a press conference at Space Share Gangnam in Seocho District, southern Seoul, on March 28. [YONHAP]

Theborn Korea CEO Paik Jong-won pledges to fund consultative group with own money

Paik Jong-won, CEO of Theborn Korea, pledged to use his personal funds to finance the company's mutual benefit consultative group amid the company's controversies by taking out a loan of 12 billion won using his private shares as collateral.

2025.9.2

Theborn Korea's headquarters in Gangnam District, southern Seoul [NEWS1]

Theborn Korea accused of cooking with foreign soybeans

Police have referred external dining conglomerate Theborn Korea to prosecutors following an investigation into suspected violations of farmland and food safety laws.

2025.8.28

Theborn Korea shuts down Baekseok plant after allegations of using imported ingredients

Theborn Korea, led by CEO and celebrity chef Paik Jong-won, announced on Thursday that it had shut down operations at its Baekseok plant in Yesan County, South Chungcheong, following allegations of violating the Farmland Act.

2025.7.11

500 won Americanos: Paik Jong-won's Theborn Korea rolls out massive discounts across franchises

As public scrutiny intensifies, Theborn Korea — led by embattled food entrepreneur Paik Jong-won — is rolling out aggressive discounts across its franchises this month, slashing prices on signature items.

2025.6.9

Official YouTube channel of chef Paik Jong-won uploaded new content on Friday. [SCREEN CAPTURE]

Paik Jong-won's YouTube channel uploads new videos amid TheBorn Korea controversy

New YouTube content was uploaded on the official channel of Paik Jong-won, CEO of TheBorn Korea, on Friday, approximately three weeks after the celebrity chef announced he would suspend all TV appearances and focus on restoring his company.

2025.5.31

A Hong Kong Banjeom restaurant, operated by celebrity chef Paik Jong-won's company Theborn Korea, offers discounts on May 13 in Seoul. [YONHAP]

Franchise restaurant owners sour on brand power amid scandals, slumping profits

Franchises may be losing their charm for business owners, especially restaurants and cafes.

2025.5.17

Theborn Korea CEO Paik Jong-won announced through his YouTube channel on May 6 that he will suspend all TV appearances except for the ones currently in production. [SCREEN CAPTURE]

Chef Paik Jong-won to step away from TV to focus on scandal-hit TheBorn Korea

Paik Jong-won, famed restaurateur and star judge of the Netflix series “Culinary Class Wars” (2024), announced Tuesday that he will step away from all television appearances.

2025.5.6

Celebrity chef and founder of Theborn Korea Paik Jong-won apologizes to company shareholders on March 28 in southern Seoul. [NEWS1]

Culinary Class War chef's Theborn Korea to inject $3.52 million to support franchisees

Theborn Korea, the F&B company led by celebrity chef and businessman Paik Jong-won, will inject 5 billion won ($3.52 million) to support its franchisees as part of efforts to promote mutual growth with partners.

2025.5.2