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p nation

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14 years, 6 billion views: 'Gangnam Style' still won't quit

Nearly a decade and a half after its release, Psy’s breakout hit became the first K-pop video to surpass 6 billion views on YouTube, underscoring its lasting global appeal.

2026.7.20

A promotional image of singer Hwasa ahead of the release of her new single, ″So Cute″ [P NATION]

Hwasa goes softer, simpler and self-reflective on new single 'So Cute'

Singer Hwasa is returning with a softer, more introspective sound in her new digital single “So Cute,” according to her agency P Nation on Thursday.

2026.4.9

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Girl group Baby DONT Cry performs 'Shapeshifter,' a prereleased track from its first EP 'After Cry,' during a press showcase at Blue Square in Yongsan District, central Seoul, on March 24. [NEWS1]

Rookie girl group Baby DONT Cry reflects on growth ahead of first EP's release

Rookie girl group Baby DONT Cry is going against its own name with “Bittersweet,” a song that evokes the ache of nostalgia — a feeling that can sometimes lead to tears — set to release at 6 p.m. on Tuesday.

2026.3.24

A poster for P Nation's audition [THE SEED]

K-pop agency P Nation announces audition for next boy band

K-pop agency P Nation is holding an audition to recruit trainees for its next boy band, the company said Wednesday. Anyone born between 2008 and 2016 can apply in more than one category.

2025.12.31

Singer Heize to hold her first year-end concert in two years

With the holiday season just around the corner, singer-songwriter Heize is set to warm up winter nights with a cozy year-end concert in Seoul.

2025.11.11

Online users claim the candy wrapper shown in this teaser video for girl group Baby DONT Cry to be similar to a condom wrapper. The video has since been deleted. [SCREEN CAPTURE]

Teaser video for rookie group Baby DONT Cry deleted after 'condom wrapper' claims

Rookie girl group Baby DONT Cry, set to debut Monday, deleted a controversial teaser video for its upcoming song “F Girl,” which received criticism for sexualizing the four members, who are mostly underage.

2025.6.23

P Nation to debut first girl group Baby DONT Cry on June 23

P Nation, the talent agency founded by Psy which manages artists like Crush, Heize, TNX and Hwasa, is launching its first girl group: Baby DONT Cry.

2025.6.13

Singer Hwasa's 2025 ″Twits″ tour in North America [P NATION]

Hwasa wraps up 'Twits' tour in North America

Hwasa of girl group Mamamoo finished her North American 'Twits' tour with a performance in Chicago last week.

2025.4.7

Boy band TNX poses for photos during a showcase held on March 26 at Yes24 Wanderloch Hall in western Seoul for the release of its fourth EP “For Real?” [DANIELA GONZALEZ PEREZ]

TNX holds showcase for fourth EP 'For Real?' — in pictures

TNX held a showcase on Wednesday at Yes24 Wanderloch Hall in western Seoul, just hours before the release of its fourth EP “For Real?”

2025.3.26

Heize goes back to her own sound with more personal, autumn EP 'Fallin''

Learning a meaningful lesson, Heize made it her utmost priority to tell her own story with “Fallin’,” a seven-track album centering on the sense of melancholy and reality that accompanies the act of missing someone.

2024.11.5