Tag: mz generation

mz generation

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Visitors flock to visit Buddha's Birthday Cafe in Dongdaemun District, eastern Seoul, on May 5. [JOONGANG ILBO]

'I feel much more at peace': Gen Z turns to Buddhism to escape burnout

Buddhism's rising popularity among younger generations is fueled by accessible programs and events, attracting millennials and Gen Z to temples.

2025.5.5

A Uniqlo store in central Seoul in 2020. [NEWS1]

[WHY] Do Koreans suddenly love Japan?

Korea's sentiment towards Japan has shifted from "No Japan" to "Yes Japan" due to changing generations and diplomatic relations. Younger Koreans prioritize practicality over past sentiments and are now embracing Japanese culture and products.

2024.2.2

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Visitors pose for a selfie at The Hyundai Store in western Seoul on Jan. 17. [CHOI YOUNG-JAE]

The Hyundai Seoul targets the young and trendy as a picture playground

The Hyundai Seoul, located near Yeouido Station in the western part of the capital, is being transformed into a playground for millennials and Gen Z — or so it seems.

2023.2.5

Twenty-six-year-old Jun Ye-seo opened her own street vendor stall which sells bungeoppang (fish-shaped pastries commonly stuffed with red bean paste or choux cream) in Busan last month. [COURTESY OF JUN]

Your friendly neighborhood bungeoppang seller may look a bit younger these days

Street vendors selling popular winter snacks, stereotypically run by middle-aged or elderly folks after they retire, are these days seeing more and more younger people behind the counter. People in their 20s and 30s these days can more frequently...

2023.1.16

A video of Soonchunhyang University’s virtual enrollment ceremony created in collaboration with girl group aespa surpassed 10 million views. [SCREEN CAPTURE]

Soonchunhyang University's virtual enrollment ceremony video featuring aespa gets 10M views

A YouTube video of Soonchunhyang University’s virtual enrollment ceremony created in collaboration with girl group aespa surpassed 10 million views, according to the university on Thursday. Dubbed the “metaverse enrollment ceremony,” the ...

2022.9.15

Shinsegae Department Store's Puuvilla NFT [SHINSEGAE DEPARTMENT STORE]

NFTs live on in Korea as retailers hang perks on the tokens

Retailers are jumping into the non-fungible tokens (NFT) market to expand their digital presences and to attract and retain customers. Despite the collapsing of the market for the tokens globally, the Korean NFTs are selling like digital hotcakes

2022.7.19

The tvN series “Our Blues' (2022-) features a teen character going through an unwanted pregnancy. [TVN]

Korean TV shows turn to teens to keep their viewership young

Teenagers are taking over Korean television. The small screen is shedding light on young people born after the turn of the century and putting them at the forefront of entertainment shows — a change for channels which have lacked youthful stories ...

2022.5.9

Lotte Confectionery’s Ghana Chocolate in April opened the Ghana Chocolate House in Seongsu-dong, eastern Seoul, which is set to operate until May 12. [PROJECT RENT]

Brands in Korea cater to customers by offering a full experience offline

“Don’t sell products. Sell the experience.” Many brands today are taking this motto to heart. Until around three or four years ago, along with the rise of online commerce, most brands wanted to prove themselves as innovative, scrambling to ...

2022.5.3

Mr. Park is a basic livelihood security recipient in his 20s and works at a convenience store in Gangseo District, western Seoul. [JANG JIN-YOUNG]

Basic welfare being tapped by 20- and 30-somethings

More people in their 20s and 30s are taking Korea's basic welfare payment, which in the past was the domain of the elderly poor.

2021.11.11

Lee A-jin, 19, dropped out of high school and is now a professional carpenter who specializes in lightweight wood frame construction. [HARPERS BAZAR KOREA]

Blue collar jobs enjoy a vogue with the MZ generation

"From where I grew up, high-skilled labor jobs like house building or carpentry are perfectly respectable occupations that kids dream of having one day," said Lee A-jin, a 19-year-old professional carpenter.

2021.11.9