Tag: mercedes

mercedes

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BMW says the iX3 is exceptionally smooth. I tested it with a cup and a slalom run.

BMW’s redesigned model brings standout software and striking smoothness into Korea’s crowded midsize electric SUV market, but the tech and price tag may cause some consumers to pump the brakes.

2026.6.22

Mercedes-Benz Korea CEO Mathias Vaitl poses for a photo in front of Mercedes-Benz Studio in Seongsu-dong, eastern Seoul, on May 18. [MERCEDES-BENZ KOREA]

Mercedes picks Seoul as the location of its fifth global brand studio

Mercedes-Benz opened its fifth global brand showroom in eastern Seoul’s Seongsu-dong, a neighborhood widely regarded as a cultural hub for young Koreans, on Monday.

2026.5.18

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Mercedes-Benz’s flagship one-of-a-kind customized Maybach S-Class is featured in a ″The Devil Wears Prada 2″ ad. [MERCEDES-BENZ KOREA]

The devil wears Prada — and rides in a Mercedes Maybach

Two decades after the original, "The Devil Wears Prada 2" premiered in Korea on Wednesday, featuring Mercedes-Benz’s flagship one-of-a-kind customized Maybach S-Class.

2026.4.30

Executives from Mercedes-Benz and Samsung SDI, including Mercedes-Benz Chairman Ola Kallenius, far right, and Samsung SDI CEO Choi Joo-sun, second from left, take a photo after signing a battery supply deal in southern Seoul on April 20. [MERCEDES-BENZ KOREA]

Mercedes inks battery deal with Samsung SDI, deepens cooperation with LG Energy

Samsung SDI will supply EV batteries to Mercedes-Benz, the Korean battery maker said Monday, marking its first contract with the German automaker after years of supplying its rival, BMW.

2026.4.20

Jorg Burzer, Mercedes-Benz’s newly appointed chief technology officer, speaks during an interview with the Korean press on Jan. 15 in central Seoul. [MERCEDES-BENZ KOREA]

Mercedes eyes closer ties with Samsung, SK and LG: New CTO

At a moment when supply chains have become a decisive force shaping the global automotive industry, Jörg Burzer, Mercedes-Benz’s newly appointed chief technology officer (CTO), chose Korea as his priority destination.

2026.1.15

Nvidia CEO Jensen Huang, right, and Mercedes-Benz Chairman Ola Kallenius pose for a photo with the Mercedes CLA after the two hold a private meeting at the CES 2026 in Las Vegas on Jan. 6. [SARAH CHEA]

Jensen Huang meets Mercedes, Hyundai chiefs as Nvidia launches Alpamayo AI for self-driving cars

Nvidia CEO Jensen Huang held private meetings with Mercedes-Benz Chairman Ola Kallenius and Hyundai Motor Group Executive Chair Euisun Chung at CES 2026 on Tuesday as the tech giant launched Alpamayo, its very first AI for self-driving cars.

2026.1.7

Nvidia CEO Jensen Huang introduces the Alpamayo AI model, which will be applied in the newest Mercedes-Benz CLA, during his speech at CES 2026 in Las Vegas on Jan. 6. [JOINT PRESS CORPS]

First Nvidia AI-powered Mercedes self-driving car to hit roads in Q1

Nvidia CEO Jensen Huang delivered a surprise during his keynote address at CES 2026, announcing that the company's first AI-driven autonomous vehicle, which was developed alongside Mercedes-Benz, will hit the roads in the first quarter of this year.

2026.1.6

Mercedes-Benz Chairman Ola Kallenius speaks about his plans for the Korean market during a press conference on Nov. 14 in Incheon. [MERCEDES-BENZ KOREA]

Mercedes plans 40 new models in Korea by 2027 as CEO seeks closer ties with Samsung, LG

Mercedes-Benz plans to roll out at least 40 new models in Korea by 2027, the brand's most expansive product road map as the premium German automaker deepens its ties with Korean component suppliers such as Samsung and LG.

2025.11.14

Lee Jae-yong, left, and Ola Kallenius [NEWS1/MERCEDES-BENZ KOREA]

Could Mercedes be Samsung’s next big battery, chip client?

Mercedes-Benz Chairman Ola Källenius's potential meeting with Samsung Electronics Executive Chairman Lee Jae-yong next week is heightening expectations of the two companies' collaboration to expand into the battery and display sectors.

2025.11.7

Fans gather up to meet Formula One racing driver Valtteri Bottas on Sunday at the Peaches Run Universe 2025 show run event in Yongin, Gyeonggi. [PEACHES]

Korea's first F1 event in 12 years was a chaotic, messy spectacle

While thousands of Korean fans are ready for Formula One races in Seoul, both the circuit and organization are less prepared for such a motorsport event.

2025.10.13