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hitejinro

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Hitejinro parodies Nvidia chief's 'chimaek' meeting in new ad

Hitejinro, Korea's leading beverage company, said Tuesday it has released a new advertisement for its flagship beer brand Terra that parodies the Nvidia chief's recent “chimaek” gathering with local corporate leaders in Seoul.

2025.11.18

The view from Hitejinro's Gangwon brewery in Hongcheon, Gangwon [CHO YONG-JUN]

Hitejinro's free Gangwon brewery tour offers majestic views and fresh brews

At the Hitejinro Gangwon brewery in Hongcheon, Gangwon, a peek behind the scenes at the inner workings of a beer maker, from a bottling process heavy on recycling to a tasting room with fresh beer on tap.

2025.9.24

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Hitejinro's Chamisul soju is displayed at a supermarket in Seoul on Feb. 14, 2024. [NEWS1]

Hitejinro finds its flow in the Philippines, fueled by Hallyu and soju love

A combination of the Hallyu, or the Korean Wave, and expanded local sales networks has driven sales growth at Hitejnro Philippines in recent years, the company said at a recent media event.

2025.5.27

Hitejinro's Chamisul Original and Chamisul Fresh are displayed at a supermarket in Seoul. [YONHAP]

Hitejinro to raise beer prices on high raw materials costs

Hitejinro, Korea's leading beverage company, said Tuesday it will raise the prices of its flagship beer products later this month to reflect higher raw material costs.

2025.5.13

HiteJinro executives and government officials including Hitejinro CEO Kim In-kyu, eighth from left, and Thai Binh General Secretary Nguyen Khac Than, tenth from left, take a commemorative photo on Feb. 5 at the groundbreaking ceremony for Hitejinro's factory in Thai Binh, Vietnam. [HITEJINRO]

New Vietnam Hitejinro plant will pump out 5 million crates of soju a year

Hitejinro, Korea's largest soju producer, has begun building its first overseas plant in Vietnam, aiming for 2026 production.

2025.2.6

Tham, a 21-year-old Vietnamese, far right, celebrates her friend’s birthday with fruit-flavored soju and samgyeopsal (pork belly) at a restaurant in Hanoi on June 10. [JOINT PRESS CORPS]

Hitejinro rides Korean wave in Vietnam on way to soju swell

Hitejinro is actively promoting the green bottle ubiquitous in the Korean shows that have found a massive market in Vietnam.

2024.6.19

Pictured is Hitejinro's inaugural overseas factory, situated in the Green iP-1 Industrial Park within Vietnam's Thai Binh Economic Zone, filmed during a press tour on June 10. The facility currently awaits permits for construction aspects like firefighting and disaster prevention. Groundbreaking is slated to begin in the first quarter of the upcoming year. [SEO JI-EUN]

Hitejinro's first overseas factory to produce fruit soju for 86 countries

Hitejinro plans to build its first overseas soju factory in Vietnam with an $77 million investment, aiming to produce fruit soju for distribution in more than 86 countries by mid-2026.

2024.6.19

Hwang Jung-ho, the overseas president of Hitejinro, presents the company's Global Vision for 2030 at a press conference held in Hanoi, Vietnam on June 9. [SEO JI-EUN]

Hitejinro continues global push for soju popularity

Hitejinro, behind the Chamisul and Jinro soju brands, unveiled plans to expand the appeal of soju, from new flavors to a new factory in Vietnam.

2024.6.18

FiLite beer cans are displayed at a store. [NEWS1]

Hitejinro recalls 1.24 million beers after 'mucus-like substance' found in cans

Hitejinro recalled 1.24 million cans of FiLite Fresh beer due to issues with hygiene in its facilities that led to the appearance of a mucus-like substance in the cans. The company will be fined for violating the Food Sanitation Act.

2024.5.17