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hite jinro

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Hite Jinro’s ‘JINRO’ named world’s top-selling spirit for 25th straight year

Korea's leading soju maker also unveiled a lower-ABV Chamisul Fresh to match changing consumer tastes.

2026.7.3

Bottles of soju are displayed at a major supermarket in Seoul on Dec. 21, 2023. [NEWS1]

Jinro soju named world’s best-selling spirit for 24th consecutive year

Hitejinro said Monday its flagship soju brand Jinro has been named the world's best-selling spirit for the 24th consecutive year by the British drinks industry publication, Drinks International.

2025.6.9

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The Hite of cool

People visit Hite Jinro‘s tasting pop-up store ″Kelly Lounge,″ which opened in Gangnam District, southern Seoul, on Thursday. Kelly Lounges, off-limits to minors, also opened on Dongseong-ro in Daegu and Seomyeon in Busan.

2023.4.20

Hite Jinro's booth is situated at New York Red Bulls Arena. [HITE JINRO]

Hite Jinro signs sponsorship with New York Red Bulls football team

Hite Jinro signed a sponsorship deal with the New York Red Bulls football team to globally promote its soju brand Jinro. The sponsorship was formed on March 31, the company announced on Wednesday. Through the deal, Hite Jinro will set up a booth in..

2023.4.12

A customer picks up a soju pack at a discount store in Seoul on Tuesday. [NEWS1]

No plans to raise prices, Korean beer and booze companies say

Several spirit and beverage companies announced that they have no plans to raise prices amid government scrutiny suggesting the industry could be targeted by anti-inflation measures.

2023.2.28

Beer blockade

Unionized cargo truck drivers block the entrance of the Hite Jinro factory in Hongcheon County, Gangwon, on Wednesday. This marks the second day of the drivers' protest, disrupting the delivery of Hite Jinro beer from the factory.

2022.8.3

Hite Jinro opened a restaurant called Jinro BBQ in Hanoi. [HITE JINRO]

Korean food companies innovate to compete in Vietnam

Korean food chains are making a go of it in Vietnam — a foodie destination in its own right — by catering to younger customers with innovative spaces, high-quality products and a spin on services.

2022.6.9

Hite Jinro to strengthen marketing in Japan for soju sales

Hite Jinro, Korea's leading beverage company, said Tuesday it will strengthen marketing efforts in Japan to boost sales of the traditional Korean liquor soju.

2022.4.19