Tag: hallyu

hallyu

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Foreign tourism surge boosts Busan businesses as city targets 5 million visitors this year

A 40 percent jump in overseas visitors and a 56 percent rise in spending are lifting Busan retail sales and cutting commercial vacancies in parts of the city.

2026.7.20

Scams hitting foreigners skyrocket: Lawmaker

Foreign scam victims in Korea nearly quadrupled in two years, with K-pop fans increasingly targeted during tourism boom.

2026.6.21

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Sookmyung Women's University, SM Universe team up to train K-pop's future global leaders

The university and SM Universe will launch undergraduate, graduate and short-term programs combining K-pop theory, practical training and global talent development.

2026.6.11

An article about girl group Blackpink on the Argentinian outlet Exitoina [SCREEN CAPTURE]

Hallyu yet to crest as global attention spreads to food, literature, Culture Ministry finds

K-pop still dominates overseas coverage, but interest is widening into areas such as food, literature and film, based on analysis of foreign media and social media data from 30 countries.

2026.2.25

Kim Hea Kyung, the first lady of Korea, applies cosmetics to an attendee during a K-beauty promotional event at the Fosun Foundation Art Center in Shanghai on Jan. 7. [JOINT PRESS CORPS]

Companies eye Chinese market after President Lee suggests that Beijing may lift 'K-culture ban'

Consumer goods companies, especially in the beauty, food and fashion sectors, are growing optimistic about expanding into the Chinese market after the president suggested that Beijing may ease long-standing restrictions on Korean popular culture.

2026.1.11

Amorepacific Group Chairman Suh Kyung-bae presents the company’s mid- to long-term vision and strategy during its 80th anniversary ceremony held at the group's headquarters in Yongsan District, central Seoul, on Sept. 4. [AMOREPACIFIC]

Xi’s dinner invite to Amorepacific fuels hopes of a K-beauty rebound

Suh Kyung-bae, chairman of Amorepacific Group and a leading figure in K-beauty, is set to attend a dinner with Chinese President Xi Jinping and the heads of major Korean conglomerates during Xi’s visit to Korea.

2025.11.1

Videos of foreigners trying the ggultteok (sweet rice cake) cereal recipe on TikTok [SCREEN CAPTURE]

Oldies but goodies: Korean grandmothers' favorite desserts gain global popularity thanks to social media

Classic Korean desserts, considered to be "grandma's taste" by Koreans, are gaining popularity among millennials and Gen Z people around the world, driven by social media platforms like TikTok and YouTube where food videos are widely shared.

2025.7.2

The cover of ″Next Korean Wave″ by professor Samseog Ko [SCREEN CAPTURE]

Hallyu expert publishes book 'Next Korean Wave' to present future vision

Saebit Publishing, a leading Korean publisher, said Monday it has published a new book, "Next Korean Wave: The Future of Hallyu Shaped by Entertainment and Technology," by Samseog Ko, a leading expert in Korean content and IT policy.

2025.6.9

Filipino consumers enjoy Korean food while drinking Jinro soju in Manila on May 19. [HITEJINRO]

Korean soju, food find surging popularity in the Philippines

K-food exports, driven by the global popularity of Korean culture, are rising significantly in the Philippines, with soju sales increasing by an average of 42 percent annually from 2022 to 2024. But K-food still faces market growth challenges.

2025.5.30

K-pop girl group aespa performs live onstage in London on March 2. [AP/YONHAP]

Gov't to host new Korean Wave festival for fans, industry leaders in June

Korean cultural content fans and global industry leaders will gather in Seoul in June for the inaugural MyK Festa, a large-scale government-hosted festival celebrating the Korean Wave, or Hallyu, organizers said Thursday.

2025.5.1