Tag: gen z

gen z

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Korean athletes competing at the 2026 Milan-Cortina Winter Olympics. From left: Snowboarders Choi Ga-on and Lee Chae-un and short track speed skaters Rim Jong-un and Kim Gil-li [KOREAN SPORT & OLYMPIC COMMITTEE; JOONGANG ILBO]

Korea's Gen Z athletes: An irrepressible personal drive for greatness

Korea’s strongest gold medal contenders for the 2026 Milan-Cortina Winter Olympics include Gen Z athletes driven by personal setbacks and a desire for personal greatness.

2026.2.8

A scene from a video on Starbucks Korea's YouTube channel, ″727 Studio,″ featuring company employees [SCREEN CAPTURE]

Younger employees become face of marketing as brands court millennials and Gen Z

Retail and food companies in Korea are increasingly putting millennial and Gen Z employees — those born between 1981 and 2010 and sometimes referred to as “MZ” — at the forefront of their online and offline marketing campaigns.

2025.10.17

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Visitors sample vegan perfumes at a vegan exhibition held at Coex in southern Seoul on July 18. [YONHAP]

Two-thirds of Gen Z will pay more for products from 'ethical' companies

A survey shows two-thirds of Korean Gen Z consumers prefer environmental, social and governance-compliant products, influencing their purchases and career choices significantly.

2025.8.6

Apprentice workers receive training in various technical skills, including welding, at the training academy installed inside Hanwha Philly Shipyard in Philadelphia, Pennsylvania. [JOONGANG ILBO]

Korea's 'toolbelt generation' grows as young people steer away from mainstream college track

Armed with tool kits and muscle, Korea’s young job seekers are swapping soft skills for steel-toed credentials — and redefining what it means to be future-ready in the job market.

2025.8.1

Different generations as seen in the West [GETTY IMAGES]

[WHY] Does calling young Koreans the 'MZ generation' oversimplify their differences?

The MZ Generation label in Korea often oversimplifies the diverse experiences of millennials and Gen Z, sparking criticism for grouping distinct age cohorts and their differing life experiences under one term, despite some shared characteristics.

2025.7.5

Graphic image depicting ″Helicopter parenting″ [GETTY IMAGES]

Korean parents increasingly cross boundaries in grown-up children's work life

More and more Korean parents are increasingly interfering in their grown-up children’s work lives, a phenomenon referred to as "overparenting."

2024.12.3

The red tinted glasses of China’s Gen Z (KOR)

Those looking into China from outside feel uncomfortable who the blind patriotism of Gen Z will target next.

2024.10.29

The red tinted glasses of China’s Gen Z

Those looking into China from outside feel uncomfortable who the blind patriotism of Gen Z will target next.

2024.10.28

An image of BroadCast WorldWide 2024 held in Gangnam District, southern Seoul, on Tuesday. [YONHAP]

Why so serious? Korea's Gen Z just wants to have fun with its content, media survey finds.

For Generation Z, the context doesn't seem to matter as long as the content is fun, according to a survey conducted by the Korea Creative Content Agency (Kocca).

2024.8.29

Help the NEETs stand on their own feet

The dualism in the labor market stemming from the gaps between large and smaller companies and between regular and irregular workers should be addressed to make the young more economically active.

2024.8.19