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A demo video of the Samsung Food mobile application [SAMSUNG ELECTRONICS]

Samsung readies smart food app launch

Samsung Electronics will launch a new app, Samsung Food, that personalizes recipes using AI, is compatible with Samsung's kitchen gadgets and will be compatible with the Samsung Health app in the future.

2023.8.24

Han Jong-hee, Samsung Electronics Vice Chairman, speaks during a press conference held Tuesday in Jung District, central Seoul. [SAMSUNG ELECTRONICS]

Samsung Electronics developing 'robot platform'

“Samsung Research is currently developing a Samsung robot platform,” said Han Jong-hee, Samsung Electronics Vice Chairman when answering a question about the company’s plan for the robot business during a press conference held Tuesday.

2023.3.21

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Samsung Electronics’ Bespoke WindFree air conditioner [SAMSUNG ELECTRONICS]

Samsung Electronics introduces new energy efficient air conditioner

Samsung Electronics emphasized that its new third-generation air conditioner will be energy efficient with low carbon emissions.

2023.1.26

Damon Ekstam, a retail management manager at Samsung Electronics America, poses with a new Bespoke refrigerator. It features a Family Hub panel, which offers a 32-inch touchscreen that allows people to watch TVs, cue YouTube videos, or search for recipes. [SAMSUNG ELECTRONICS]

Samsung's Bespoke brand to showcase dozens of premium home appliances at CES 2023

Samsung Electronics showcased dozens of premium home appliances under its Bespoke customizable appliance brand Tuesday, ahead of the upcoming CES trade show.

2023.1.4

Samsung Electronics heavily marketing Bespoke in Europe

Samsung Electronics said Monday it will seek to expand its home appliance business in the European market by making its customizable, top-end line of products more widely available there.

2022.8.22

Explosions of Samsung washing machines have been shared online. [SCREEN CAPTURE]

Exploding Samsung Electronics washing machines to receive free door repairs

Samsung Electronics will start free repair services for its Bespoke Grande AI washing machines after numerous reports of the product exploding were made in recent months, causing injuries to consumers.

2022.8.22

A model stands beside LG Electronics' All-in-One Tower for its cordless vacuum cleaners. [LG ELECTRONICS]

Electronics companies focusing on ergonomic innovations

Consumer electronics brands are striving to make their home appliances easier and safer to use, focusing on improving the customer experience.

2022.5.3

A model poses with Bespoke Infinite products at Samsung Electronics' retail store in southern Seoul. [SAMSUNG ELECTRONICS]

Samsung's Bespoke appliances are getting fancier

Samsung Electronics is expanding its Bespoke customizable appliance brand, which now accounts for more than 80 percent of sales by its consumer electronics division.

2022.2.17

The ″Samsung Electronics Sale Festa″ will take place from Jan. 1 to Feb. 13, the company said on Sunday. [SAMSUNG ELECTRONICS]

Samsung Electronics to hold big New Year's sale

Samsung Electronics will hold a sale for two months to celebrate the New Year, the company said on Sunday. Jan. 1 through Feb. 13, it will hold the “Samsung Electronics Sale Festa” where 70 products will be discounted both ...

2021.12.26