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The devil wears Prada — and rides in a Mercedes Maybach

Two decades after the original, "The Devil Wears Prada 2" premiered in Korea on Wednesday, featuring Mercedes-Benz’s flagship one-of-a-kind customized Maybach S-Class.

2026.4.30

Ola Kallenius, chief executive officer of Mercedes-Benz Group AG, speaks during the world premiere event for the all-new electric C-Class held at pop-up venue XYZ Seoul in Seongdong District, eastern Seoul, on April 20. [KIM MIN-YOUNG]

Korean neon meets German engineering as Mercedes globally premieres first fully electric C-Class in Seoul

Mercedes-Benz debuted the all-new electric C-Class in Seoul on Monday, holding the vehicle's world premier in Korea ahead of any other market, a signal of the German automaker's deepening commitment to Korea.

2026.4.20

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Daimler CEO Ola Kaellenius stands next to the new electric GLC-Car ahead of the IAA auto show in Munich, Germany, Sept. 7. [REUTERS/YONHAP]

Mercedes keeps 'value over volume' approach in tough Chinese market

German luxury automaker Mercedes-Benz is sticking with its premium strategy in its main market China, where a brutal pricing war has cost the group market share as local customers increasingly switch to cheaper domestic models.

2025.9.8

Cars left burnt in an underground parking lot in Incheon. A total of 140 cars were damaged in a fire caused by a Mercedes-Benz EV explosion on Thursday, and of them, 40 were completely burned. [YONHAP]

Mercedes EV fire causes power outage, hospitalizations with 140 cars damaged

A fire caused by a Mercedes EV explosion in an underground garage at an Incheon apartment complex caused a power outage for 480 households, forcing residents to relocate.

2024.8.2

Tesla CEO Elon Musk waves as he arrives at a festival in Rome, Italy on Dec. 16. [AP/YONHAP]

Tesla charges past Mercedes to become No. 2 imported brand

The U.S. EV maker claimed 6,025 newly registered vehicles in March to overcome the German automaker by nearly 2,000 units.

2024.4.3

Mercedes' new E-Class, its first full revamp in eight years. [MERCEDES-BENZ KOREA]

[TEST DRIVE] New E-Class: The most high-tech Merc or too much tech?

The latest generation of Korea's top imported car delivers big on features.

2024.2.19

From left, Mathias Vaitl, CEO of Mercedes-Benz Korea; Oliver Thone, vice president of product strategy and steering of Mercedes-Benz AG; and Kilian Thelen, vice president of product, marketing, and digital business at Mercedes-Benz Korea, pose for a photo with the new E-Class at a press event Friday in southern Seoul. [MERCEDES-BENZ KOREA]

Mercedes to take back the throne with E-Class, Maybach showroom

The German automaker on Friday introduced the new E-Class in Korea, its first full revamp in eight years. Korea is the world’s largest market for the E-Class; it has been the best-selling imported car for eight consecutive years.

2024.1.19

Mercedes-Benz Chief Technology Officer Markus Schafer speaks during a recent interview with the Korea JoongAng Daily on the sidelines of CES 2024 in Las Vegas. [SARAH CHEA]

[INTERVIEW] Cheaper Chinese batteries won't impact CLA quality, Mercedes CTO says

Mercedes CTO says new CLA model will feature more affordable Chinese LFP batteries as it holds discussions with Korean companies for future partnerships.

2024.1.16

Visitors to CES 2024 take photos of LG Electronics’ Alpha-able concept car in Las Vegas. The trade show runs until Friday. [NEWS1]

[CES 2024] AI is coming to your car — and you can choose its personality

Automakers and tech companies showcased AI-equipped vehicles with personalized virtual assistants at CES 2024.

2024.1.11

BMW beats Mercedes to usurp Korean throne

BMW finally beat Mercedes-Benz to become Korea’s No. 1 imported brand for the first time in eight years.

2024.1.4