Tag: WHY

Hot, naked fun: Why young Koreans flock to saunas in search of digital detox

A new generation is turning neighborhood bathhouses and premium sauna clubs into spaces for wellness, digital detox and community.

연예인은 왜 가장 민감한 순간 손글씨를 택하나

Korea's 'Notes app apology': Why celebrities address their most delicate moments by hand

In an age of PR statements and paid posts on social media, Korean celebrities write letters by hand to apologize or make an announcement to convey their effort, sincerity and humility.

Why it's so hard to get fired in Korea. Or is it?

An uncompromising work culture comes with one safeguard: The difficulty of firing employees. But that belief may be overstated, and even contributing to job market strain.

Why is a baby's first birthday such a big deal in Korea?

No longer a marker of survival, the one-year anniversary has instead become an opportunity for lavish celebration.

Married but 'single': Why young Korean couples delay registering status even after tying the knot

Young couples are postponing legal marriage as housing rules, taxes and divorce stigma can make registration feel more costly than beneficial.

Shaved ice with a hefty price: Why luxury hotels go all-out on bingsu

Every summer, five-star establishments unveil their lineups of frozen treats, offering a taste of extravagance with a price tag to match. Consumers can't get enough.