Tag: Skin care

Skin care

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Customers shop for cosmetic products at Musinsa Megastore Seongsu in eastern Seoul on April 24. [KIM JONG-HO]

Try before you go home and buy: Brick-and-mortar K-beauty displays lead to spike in online sales

The growing tendency among consumers to test products in stores before purchasing online is driving a surge in online sales for brands after they appear on shelves at brick-and-mortar outlets.

2026.6.2

A person shops inside a retail store of cosmetic products in central Seoul in December 2025. [YONHAP]

Small K-beauty firms ditch Korea as saturated market forces new approach

As the Korean cosmetics wave shows no signs of breaking, smaller retailers are wading into new waters — and leaving their home port behind entirely.

2026.4.16

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A customer picks up a salad product that contains collagen at an Emart24 store in downtown Seoul. [EMART24]

Mask-free spring heralds high skin care sales at Korean convenience stores

Convenience stores are cashing in on the increased sales of skin and oral care products as Korea welcomes its first mask-free spring in four years.Sales of products containing collagen rose 355 percent on year between March 20 and April 12.

2023.4.18

Packaging of cleansing foam, cleansing oil, essence, serum, ampoule and cream. [SHUTTERSTOCK]

[WHY] In the world of skincare, how many steps are too many steps?

Kim Kardashian may have been a latecomer to the Korean skincare trend when she jumped on the bandwagon earlier this year, but she was so mesmerized by the multi-step routine that she based her own skincare brand, SKKN by Kim, on it. From cleansers...

2022.9.1

A customer looks at perfume products at a Lotte Department Store in Seoul. Lotte Department Store resumed its in-store beauty product testing service in early March when social distancing measures were eased. [LOTTE SHOPPING]

Cosmetics sales boom as Korea prepares to unmask

Ji Mi-yeon, 67, a resident of Seocho District, southern Seoul, recently visited nearby department store to purchase skin care cosmetics in preparation for the day when she will be able to walk outside without a face mask.

2021.4.7

A customer at Iope Lab in Myeong-dong, central Seoul, sits for a photo to have her facial structure measured for a 3-D printed sheet mask. [AMOREPACIFIC]

Iope Lab offers a high-tech glimpse into your skin care future

A three-story building in Myeong-dong, central Seoul, Iope Lab is full of high-tech surprises, from 3-D printed sheet masks to gene testing that can tell the past, present and future of your skin.

2020.5.26

Onoma's flagship product - a skin serum Onoma essence - is displayed. The serums are priced between 42,000 won to 52,000 won. [SHINSEGAE DEPARTMENT STORE]

Shinsegae Department Store launches skin care brand

Shinsegae Department Store announced Thursday the launch of its first skin care brand Onoma, hoping to expand its store-brand products to include cosmetics and capture K-beauty fans.

2020.5.21

Chung Hae-shin, a cosmetic dermatologist currently working at the Massachusetts General Hospital in Boston, performs a skin care procedure on a patient. [CHUNG HAE-SHIN]

Korean dermatologist demystifies K-beauty for the world

Chung Hae-shin, a cosmetic dermatologist, has recently published an English language book on K-beauty in attempt to answer the many questions that people have when it comes to Korean skin care.

2020.5.6