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OB

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Cass beer packs are shown beside customers shopping at a wholesale store in Seoul on March 30 [NEWS1]

Beer bump: Oriental Brewery hikes its rates

Oriental Brewery will raise beer prices by an average of 2.9 percent.

2025.3.30

Harnessing technology to create a future without drunk driving

Let us raise a glass to a future where smart drinking and innovative prevention systems go hand in hand.

2024.10.27

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OB to acquire Jeju Soju as beer maker seeks to expand exports

Oriental Brewery, best known for its Cass beer brand, will buy Jeju Soju from Shinsegae for an undisclosed amount as soon as within the year.

2024.9.12

Oriental Brewery (OB) CEO Ben Verhaert, center in second row, poses for a photo at the brewer's media event announcing its official partnership with the Olympics on Wednesday at a hotel in eastern Seoul. Pictured from left in second row are Olympics medalists Yoo Nam-kyu, Kim Soo-nyung, CEO Verhaert, medalists Ha Tae-kwon and Cho Jun-ho. From center in the first row are medalist Kwak Yoon-gy and Seo Hye-yeon, senior vice-president of OB's marketing division. [YONHAP]

Cass becomes Olympics' first Korean beer sponsor with Paris Games

Oriental Brewery's (OB) Cass beer has become the first Korean alcohol brand to partner with the Olympics as a sponsor of the upcoming 2024 Paris Games set to begin next month.

2024.6.26

Cass, one of Oriental Brewery's products. [ORIENTAL BREWERY]

Oriental Brewery increases beer prices as expenses escalate

The factory prices of Oriental Brewery's (OB) beer products will increase by up to 6.9 percent from next Wednesday, the company announced on Wednesday.

2023.10.4

Oriental Brewery's Cass beer comes in Olimited-edition World Cup-themed packaging [ORIENTAL BREWERY]

Oriental Brewery holds largest share of Korea's retail beer market

Oriental Brewery (OB) had the largest market share of the retail beer market in October, with the company offering limited edition products to entice consumers during the World Cup season.

2022.11.30

Oriental Brewery's Cass beers are displayed at a discount mart in Seoul. [YONHAP]

OB to up beer prices next week by an average of 7.7 percent

Oriental Brewery (OB) is upping its beer prices next week.

2022.3.2

The bear with a shrimp chip is a marketing master stroke

In a collaboration to beat collaborations, a brown bear character holds an iconic shrimp chip on a laptop case.

2021.9.28

Oriental Brewery CEO Ben Verhaert at a press event held in Gangnam, southern Seoul, on Friday to announce the release of All New Cass. [OB]

All New Cass, repackaged, rethought and aged, coming soon

Oriental Brewery (OB) is releasing an updated beer made with a new aging process.

2021.3.12

Oriental Brewery is doing its part by helping and protecting local businesses. [ORIENTAL BREWERY]

[SPONSORED REPORTS] OB offers wholesalers a helping hand

On Sept. 3, Oriental Brewery (OB) announced that it was allowing all of its wholesalers to postpone payment on outstanding invoices as a way of sharing the burden of the Covid-19 pandemic.OB said the decision was made following...

2020.9.11