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![Looking Grand - Minister of Culture, Sports and Tourism Choi Hwi-young, right, and Korea Visit Year Committee Chair Lee Boo-jin visit The Hyundai Seoul in Yeongdeungpo district, western Seoul on Jan. 22, inspecting the event progress at Wiggle Wiggle, a participating store in the Korea Grand Sale. [YONHAP]](https://image.koreajoongangdaily.com/10577800.jpg?imageId=10577800&width=240&height=184&format=webp&format=jpg)
![Poster for 2026 Korea Grand Sale [MINISTRY OF CULTURE, SPORTS AND TOURISM]](https://image.koreajoongangdaily.com/12217640.jpg?imageId=12217640&width=240&height=184&format=webp&format=jpg)
![Tourists to Korea and Jang Mi-ran, second vice minister of the Ministry of Culture, Sports and Tourism, middle, attend the 2025 Korea Grand Sale in Jung District, central Seoul, on Jan. 15. [NEWS1]](https://image.koreajoongangdaily.com/12029847.jpg?imageId=12029847&width=240&height=184&format=webp&format=jpg)
![Second Vice Minister of Culture Jang Mi-ran speaks during the opening ceremony of the Korea Grand Sale in Jung District, central Seoul, on Wednesday. [CULTURE MINISTRY]](https://image.koreajoongangdaily.com/11973700.jpg?imageId=11973700&width=240&height=184&format=webp&format=jpg)
![Foriegn tourists visit a welcome center and receive offline shopping coupons in Seoul during the 2024 Korea Grand Sale period which ran from Jan. 11 to Feb. 26. [YONHAP]](https://image.koreajoongangdaily.com/12335293.jpg?imageId=12335293&width=240&height=184&format=webp&format=jpg)
![Foreign tourists take a photo in front of the Welcome Center for the Korea Grand Sale 2023 in Seoul's downtown shopping mecca Myeongdong on Thursday. Hundreds of businesses, including airline companies, hotels and restaurants, are participating in the online and offline campaign, which will continue until Feb. 28. [YONHAP]](https://image.koreajoongangdaily.com/11047222.jpg?imageId=11047222&width=240&height=184&format=webp&format=jpg)
![Advertising banners promote the Korea Grand Sale summer special event, which runs from Wednesday to Aug. 31 in collaboration with Seoul Festa 2022, in Myeong-dong, central Seoul, Wednesday. The annual Korea Grand Sale, scheduled for early next year, is one of the largest sale events for non-Korean nationals. [NEWS1]](https://image.koreajoongangdaily.com/10710598.jpg?imageId=10710598&width=240&height=184&format=webp&format=jpg)
![A foreigner gets a makeup consultation at Beauty Play, a center promoting Korean cosmetics, in Jung District, Seoul on Thursday. On Thursday, the Korea Grand Sale, a shopping discount event for foreigners kicked off and it runs through Feb. 28. [YONHAP]](https://image.koreajoongangdaily.com/11883059.jpg?imageId=11883059&width=240&height=184&format=webp&format=jpg)
![TV celebrity Eric Nam will explain details of the upcoming Korea Grand Sale, one of the largest annual shopping events for non-Koreans, in a video released on the first day of the sale event on Jan. 14. The sale lasts until Feb. 28. [VISIT KOREA COMMITTEE]](https://image.koreajoongangdaily.com/11899792.jpg?imageId=11899792&width=240&height=184&format=webp&format=jpg)