The beauty inside Musinsa

Staff from the cosmetic brands featured at Musinsa Beauty store near Hongik University in Mapo District browse their products during a media event on Sept. 10.

Cosmetics shelves surround a large digital beauty advertisement inside Musinsa Beauty Hongdae.
Staff from the cosmetic brands featured at Musinsa Beauty store near Hongik University in Mapo District browse their products during a media event on Sept. 10.

Staff from the cosmetic brands featured at Musinsa Beauty store near Hongik University in Mapo District browse their products during a media event on Sept. 10. The four-story, 1,320-square-meter (14,208-square-foot) store officially opens on Sept. 11, offering some 10,000 products from 870 brands. The basement houses Beauty Onnuri Pharmacy, combining professional consultations with a “pharmacy beauty” retail concept.