Steven Yeun, Min Hee-jin to speak at Hyundai Card's star-studded Da Vinci Motel fest

Hyundai Card's annual three-day culture fest, Da Vinci Motel, featuring global and local icons across art, tech and academia, is slated to kick off on Sept. 27 at the card company's cultural complex, the Vinyl and Plastic Understage Music Library Storage Art Library in Yongsan District, central Seoul.

Global participants include "Beef" and "Minari" star and Golden Globe-winning actor Steven Yeun, singer-songwriter Johnny Stimson, painter David Salle and fashion brand Ambush's CEO Yoon Ahn, who will hold talk sessions through Sept. 29.

Min Hee-jin, CEO of NewJeans' agency ADOR, will also be giving a speech at the festival, and K-pop stars including Sunmi, Rain, Zion T. and The Quiett will showcase live performances.  

In the business leg of the festival, Ted Chung, vice chairman and CEO of Hyundai Card, will be leading a business insight seminar. Lee Sang-yup, Hyundai Motor's head of Hyundai & Genesis global design, will discuss contemporary society's approach to design and scholars such as physicist Kim Beom-jun, neuroscientist Chang Dong-seon, historian Lee Ik-joo and lawyer Han Dong-il will share their expertise.

Some of the other major events of the festival include a stand-up comedy session by local comedy label Meta Comedy, a panel talk with musical "Red Book" members, a performance by actor Kim Shin-rok and a performance art show helmed by New York City's The Museum of Modern Art.  

Tickets to the Da Vinci Motel are available as NFTs through the Konkrit app. Prices range from 88,000 won ($64) to 298,000 won. Reservations for individual programs can be made through Hyundai Card's DIVE app. They open on Aug. 13 for Hyundai Card members and Aug. 14 for others. 

BY LEE JIAN [lee.jian@joongang.co.kr]