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Beauty store or theme park? Olive Young leans into regional narratives, unique experiences to woo tourists.
From retro-styled markets and traditional buildings to imaginary ships and coffee collabs, the chain's stores from Seoul to Jeju draw upon local flavor and influences to attract foreign visitors.
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BIFF comes to a close after welcoming more than 200,000 attendees
The Busan International Film Festival closes Thursday after posting its highest visitor numbers since 2015, bolstered by a larger film slate and global stars such as Michelle Yeoh and Maggie Gyllenhaal.
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Busan rides wave of fame from celebrity shark as calls for third rescue grow
A lawmaker urged a third attempt as conditions in the waterway change, while injuries to Bukangi's snout and head are also raising concerns.
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Come for the films, stay for everything else: BIFF draws crowds beyond red carpets and screens
The biggest draw may be the stars on the red carpet, but BIFF's appeal extends beyond the glamor, attracting locals and domestic travelers alike.
