HYBE to launch direct messaging service for K-pop fans in China via QQ Music

HYBE will launch its direct messaging service for K-pop fans in China via QQ Music starting Nov. 18.

The K-pop company's Weverse fan community app will launch the Weverse DM feature on QQ Music as the Chinese music streamer's in-app service.

QQ Music is China's largest music streaming platform, operated by Tencent Music Entertainment.

This will allow Chinese fans K-pop artists on the Weverse service — bands BTS, Tomorrow X Together, Le Sserafim and more — as well as actors Byeon Woo-seok and Lee Chae-min to communicate directly with the stars through the messaging service.

"We plan on expanding our businesses in China to allow fans within China to access our services more easily," a Weverse official said in a press release. 

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]