BTS teases new Google partnership on Las Vegas's Sphere

BTS has teamed up with Google’s AI assistant to light up Las Vegas’s landmark Sphere.

A 60-second promotional teaser for Google’s Gemini began playing on the venue’s exterior last Sunday and will stay on display through Saturday. The video features the Gemini and BTS logos, symbols related to the group’s fifth full-length album “Arirang” and images of Gyeongbok Palace and a Gemini search window.

The Sphere campaign follows an earlier teaser posted to Google Korea’s Instagram on Thursday. It also builds on a previous partnership between Google and BTS in June, when Gemini served as the official AI companion for “BTS the City Arirang - Busan,” a citywide project that took place alongside the band’s world tour.

BTS released “Arirang” on March 20 and is currently on a world tour of the same name.

The tour has already taken the group to several cities in Korea, Japan, Mexico, the United States and Europe. BTS recently began its second North American leg with concerts in East Rutherford, New Jersey, on Saturday and Sunday, followed by shows in Foxborough, Massachusetts, on Wednesday and Thursday.

The group will next perform in Baltimore next Monday and Tuesday.

BY KIM HA-YOON [kim.hayoon1@joongang.co.kr]