![B-Wave Entertainment logo [B-WAVE ENTERTAINMENT]](https://image.koreajoongangdaily.com/12475169.webp?imageId=12475169&width=960&height=586&format=jpg)
A new K-pop company named B-Wave Entertainment has been established with the aim of leading a new wave of music in the Korean entertainment scene.
Koo Bon-young, former chief producer at K-pop agencies FNC Entertainment and RBW, announced the launch of his new company on Wednesday.
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“With extensive experience and insight in the K-pop industry, B-Wave aims to take a leading role in nurturing and managing artists as well as in production,” said Koo.
“We will expand our business into various areas including concerts, albums and content production.”
B-Wave was founded with funding from the Middle East and Singapore-based Innocus Global Group, headed by Ricky Ow, former head of Warner Asia. Ow expressed his plans to develop entertainment ventures in collaboration with Beatro, a major light stick manufacturer, and DNAble, a virtual artist studio under Innocus' portfolio of companies, according to B-Wave Entertainment.
“Rather than simply following trends, we aim to create new musical trends,” said Koo. “Leveraging our proven talent and industry network, we will build a presence in the global music market.”
BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]
