Passersby take a look at the Chinese fast-fashion company Shein's pop-up store in Seongsu-dong in Seongdong District, eastern Seoul, on Monday.YONHAP
Passersby take a look at the Chinese fast-fashion company Shein's pop-up store in Seongsu-dong in Seongdong District, eastern Seoul, on Monday.
It is Shein's first offline pop-up store in Korea.
Shein formalized its entry into the Korean market on June 20 with the appointment of actor Kim Yoo-jung as its first global ambassador for its sub-brand, Daisy.
![Passersby take a look at the Chinese fast-fashion company Shein's pop-up store in Seongsu-dong in Seongdong District, eastern Seoul, on Monday. [YONHAP]](https://image.koreajoongangdaily.com/11783702.webp?imageId=11783702&width=960&height=640&format=jpg)
