Marketplace, a new video ringtone service, is released by SK Telecom on Tuesday.SK TELECOM
SK Telecom will now let content creators produce short videos to be used and sold as video ringback tones through a new service called Marketplace, the company said Tuesday.
Video ringback tones, called V Coloring from the app of the same name, are offered by all three mobile carriers in Korea for a monthly subscription of 3,300 won ($2) with no additional charges depending on the video.
A ringback tone or video is what a caller hears or sees when they call someone else.
Creators who submit their videos on Marketplace will be paid according to the number of times their videos are used by V Coloring users.
The service can be used by creators who are officially licensed, but the company will later expand it to individual producers, according to SK Telecom.
![Marketplace, a new video ringtone service, is released by SK Telecom on Tuesday. [SK TELECOM]](https://image.koreajoongangdaily.com/10983924.webp?imageId=10983924&width=960&height=648&format=jpg)
