LG Electronics launches first B2B AI home experience space in the Middle East

LG Electronics, a major Korean home appliance maker, said Monday it has opened the Middle East's first business-to-business (B2B) AI home experience space in Saudi Arabia.

The company recently established the B2B-focused AI home experience space at its brand shop in Riyadh, modeled after a premium residential setting in the country, LG said.

The space features living room, kitchen, bedroom and bathroom areas furnished with locally tailored built-in appliances.

Through the experience space, LG plans to offer integrated solutions to local B2B customers, including real estate developers and hospitality companies, it said.

Saudi Arabia is a growing market for smart buildings and premium residential complexes.

According to market research firm Grand View Research, the Saudi smart home market is expected to grow to about $8.7 billion in 2030, from approximately $2 billion in 2024.

LG plans to use the new experience space as a regional showroom for its B2B business in the Middle East and Africa, and expand its customer outreach to other major Saudi cities.

Yonhap