GS25 launches football-themed convenience stores with Ulsan HD

GS25 introduced a football-focused convenience store on Thursday in collaboration with reigning K League 1 champions Ulsan HD.

The "Big Crown" branch features Ulsan's blue and yellow colors, football-shaped doorknobs and a club emblem on its exterior as well as a sculpture of Ulsan's mascot, Mita, beside the entrance. The interior lighting evokes that of a football stadium, according to GS25, and posters on the walls display the club's history.

Ulsan HD merchandise, including uniforms, towels and keychains, is displayed for sale in a section of a store decorated to resemble the team's locker room.