SARAH CHEA - koreajoongangdaily

SARAH CHEA

chea.sarah@joongang.co.kr

Volkswagen's Atlas, left, and Hyundai Motor's Palisade

How Hyundai beat Volkswagen by cracking the formula for surviving China's price war

With the Korean automotive group's operating profit trouncing the German giant's, competition in sales may narrow as the owner of Audi and Porsche goes for a heavy restructuring.

2026.8.9

Volvo's EX90 is eerily silent and wildly powerful — but needs a few more buttons

After four years, the Swedish automaker's most expensive model has come to Korea with a surprising performance and frustrating lack of basics.

2026.8.7

What Korea stands to gain — and lose — from U.S.-Saudi nuclear deal

After its recent agreement with Riyadh, Washington could gain an edge in its bids for Saudi reactors, but experts say it will still need Korean builders and suppliers to deliver any major nuclear project.

2026.8.3

Korea weighs curbs on private equity in strategic industries after Korea Zinc-MBK battle

Financial regulators are considering legislation to limit private equity takeovers in strategic industries after the recent Homeplus bankruptcy and Korea Zinc cases.

2026.7.29

Mourning the market

Funeral wreaths outside the National Assembly spotlight growing criticism that single-stock leveraged ETFs are worsening volatility as Samsung Electronics and SK hynix shares tumble.

2026.7.29

BYD Korea unveils the BYD Sealion 6 DM-i plug-in hybrid model for the first time in Korea during the 2026 Busan Mobility Show in Haeundae District, Busan, on June 26.

BYD beats Volvo and Lexus — How it cracked Korean consumers' anti-China sentiment

Aggressive pricing, improving quality and strong demand from core middle-aged buyers are reshaping Korea’s import car market and pressuring established rivals.

2026.7.28

More space for your Galaxy

A customer takes a look at Samsung Electronics' Galaxy Z8 series at Samsung's Gangnam store in Seocho District, southern Seoul, on July 28, the first day of the preorder period.

2026.7.28